How to generate 48% ($97k) extra revenue for your eCommerce store with email marketing
No, you don’t need 10+ flows that I have shared in one of the blog posts. All you need is 5 flows + sick campaign ideas.
Yes, 5 email flows! (takes about 1 week to set them up at the bare minimum).
Flows you should include:
1. Welcome Series (5 emails – introduce your brand and best sellers). This goes well with your website pop-ups.
Winning subject line:
Welcome to [Brand Name]
We’re excited you’re here!
Your surprise code is inside
2. Abandoned Checkout (9 emails – remind them, include lots of reviews and real-life Instagram posts from users)
Winning subject line:
Okay, Darren is about to sell your stuff…
We saved these items for you…you left it behind?
Our customer support is ready (in case you want your items)
3. Browse Abandonment (4 emails – this is similar to window shopping. Show them reviews of that product and best sellers)
Winning subject line:
We saw you checking these out
Is this what you like?
The items you were looking at are selling out!
4. Customer Thank You (4 emails – PLEASE SEND THANK YOU EMAIL. They trusted you and your brand, express your love and gratitude, it goes a long way! Introduce founders, vision, social tags and more.)
Winning subject line:
Thank you [First name], this means a lot to us!
You’re kidding, YOU again? Thank you!
We’re lost for words.
5. Post Purchase (2 emails – since they’re waiting for your product to arrive, teach them how to best use your products, give out free eBook or instructions. This goes a long way.)
Winning subject line:
We’re here to help you!
Few tricks that save you time when using our product.
There are hundreds of different campaigns you can run. I’ll give a few and feel free to experiment and try them out!
Best-seller campaign
Customer Testimonials campaign
Sales/Promotions campaign
Refer a Friend campaign
Product Launch
Product Feature
Educational
Blog Post
and more…
Only send campaigns to your most engaged list. If you send to everyone, it’s the same as sending to no one!
Engaged list = Those opened at least once or clicked at least once in the last 30 days and email is not suppressed.
Hope this helps. Smash it!
Darren.
